Chava Communications Acquires Prominent Independent Media Organizations
Aug 11, 2023
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Agency Update
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Alamo City-headquartered Chava Communications has acquired the Current, Orlando Weekly and Creative Loafing Tampa from Cleveland's Euclid Media Group. The deal also included Local Culture, a full-service marketing agency.
Chava Communications' media outlets now reach an average online audience of 3.5 million unique monthly users, not including social media followers, print circulation and event attendees, according to officials with the new company.
Chava Communications founders Michael Wagner and Cassandra Yardeni Wagner, a husband and wife team, have a combined 35 years of experience in the media and marketing industries. They previously helped lead Euclid Media, serving as that company's chief operating officer and vice president of marketing, respectively.
The Chava Communications team will evolve and improve the media outlets while continuing a model of viability for local independent journalism — an industry roiled by technological changes during the 2010s and the economic hardships of the COVID-19 pandemic.
“It has been a privilege to work alongside our talented and passionate team for years, and now we have the honor of embarking on this new adventure together,” Chief Marketing Officer Cassandra Yardeni Wagner said in a statement. “We will lead with curiosity and transparency, intention and integrity. It’s been a longstanding tenet of ours to never take our audience for granted, and that will continue to guide our work.”
Written by
Sanford Nowlin
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